🗺️ Madrid, Spain
Fernando Fierro
Web3 Marketing Manager
Over the last 5 years, I've been deep in the trenches building content production systems, growing audiences, and driving organic reach into the millions.
Currently working with a top crypto marketing agency and building tools for Web3 marketers.
Also offering free 30-min social insight sessions for Web3 founders and marketing teams.
Pick my brain for 30 mins
A no-strings-attached consult where I analyze your socials and give you clear action steps to improve. I want you to leave with new ideas.
- Get a free 30-day X posts report with my insights.
- You'll understand what's working, and what isn't (from my perspective).
- You'll get insights and next steps for your content.
Only 2 slots per-week available.
Who It's For
- Fellow Web3 marketing pros who would like to bounce ideas.
- Non-marketing founders who already have a product and want to know how to improve their marketing.
Who It's Not For
- Marketers who have everything figured out.
- Founders who have teams that work perfectly (send tips!).
How I do what I do
Here's my playbook.
Simplify the Message
Most crypto projects focus on the technical side of things, not on the benefits. Simplify the message and make it easy for your target audience to understand what is it that you do.
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Test + Tweak
Done is better than perfect. I test things out and analyze what sticks, then push it even further.
Automate The Boring Work
I've played with AI for months now and automating repetitive tasks is now crucial for me to focus on creativity.
Optimize for Engagement
Communication with your audience shouldn't be boring. It must entertain and educate wherever possible.
Just Facts
People I've worked with:
Joep Maenen
CMO @Score
It has been a real pleasure working with Fernando.
When I managed Fernando, he was always ready to support in whatever was most urgent at that moment and was eager to develop himself and learn new things.
He has many skills that he applies in order to produce high-quality content in a very productive way. Besides his hard skills, he is a pleasant person to work with and has great social skills.
I would definitely recommend Fernando to crypto companies that are looking for a skilled social media/content manager.
When I managed Fernando, he was always ready to support in whatever was most urgent at that moment and was eager to develop himself and learn new things.
He has many skills that he applies in order to produce high-quality content in a very productive way. Besides his hard skills, he is a pleasant person to work with and has great social skills.
I would definitely recommend Fernando to crypto companies that are looking for a skilled social media/content manager.
Vasil Velev
Founder @Carbon Herald
Fernando was a pleasure to work with and I can recommend him for any roles involving social media management both in terms of execution and strategy. He is a proactive professional who thrives in a dynamic environment and really cares about the quality of his work and supporting his teammates.
With social media changing the rules of the game constantly, he was always up for it, always adapting and looking for the formula that can get the best return on our efforts. Last but not least, his creative spark and wide range of design skills make him a vauable team member for companies that have diverse needs.
With social media changing the rules of the game constantly, he was always up for it, always adapting and looking for the formula that can get the best return on our efforts. Last but not least, his creative spark and wide range of design skills make him a vauable team member for companies that have diverse needs.
Vugar Usi Zade
COO @Bitget
Fernando is an exceptional team player, showcasing a remarkable "go-getter" attitude. His ability to develop and execute complex marketing campaigns is truly impressive.
From design to copywriting and project management, Fernando possesses a diverse skill set that sets him apart. His talent and versatility make him a valuable asset to any team.
I have been consistently impressed by Fernando's management skills, alongside his success as an individual contributor. He effortlessly leads his team, fostering collaboration and achieving exceptional results.
His dedication, attention to detail, and self-motivation consistently produce outstanding outcomes, surpassing expectations.
From design to copywriting and project management, Fernando possesses a diverse skill set that sets him apart. His talent and versatility make him a valuable asset to any team.
I have been consistently impressed by Fernando's management skills, alongside his success as an individual contributor. He effortlessly leads his team, fostering collaboration and achieving exceptional results.
His dedication, attention to detail, and self-motivation consistently produce outstanding outcomes, surpassing expectations.
Vlora Ramadani
CMO @BeInCrypto
I highly recommend Fernando as a social media manager.
Fernando has a great ability to create engaging and impactful social media content that resonated with our target audience.
Fernando is a calm, collaborative, and open minded professional who consistently comes up with creative solutions to any challenges.
It has been a pleasure working with him, and I would highly recommend Fernando to any organization looking to enhance their social media strategy.
Fernando has a great ability to create engaging and impactful social media content that resonated with our target audience.
Fernando is a calm, collaborative, and open minded professional who consistently comes up with creative solutions to any challenges.
It has been a pleasure working with him, and I would highly recommend Fernando to any organization looking to enhance their social media strategy.
Chris Duggan
Sr. Marketing Manager @ChainGPT
Fernando is one of the most skilled, productive, and creative social leads I've worked with in Web3. He's super reliable and consistent when managing a complex calendar of content at scale.
While working together, I often said 'I wish I had several Fernando clones on staff' because of his commitment and talent!
He's great at writing sharp, funny copy that excels in performance on socials.
I would highly recommend Fernando for anyone seeking a marketing or social media lead.
While working together, I often said 'I wish I had several Fernando clones on staff' because of his commitment and talent!
He's great at writing sharp, funny copy that excels in performance on socials.
I would highly recommend Fernando for anyone seeking a marketing or social media lead.
Maja Rogic
Social Media Manager @ChainGPT
Fernando and I worked at the same company for almost a full year and although we worked in different groups, we were still working closely and helping each other with various tasks and projects.
When Fernando arrived on our Marketing team, it took him record time to complete training and to adjust to a new working environment, which is impressive. It's not only that Fernando grew into his role quickly, he took the standards that we had to a whole new level with his creativity, writing skills, and team spirit.
Fernando was always diligent, hardworking and creative, and his approach to content was genius - always finding new perspectives and fresh takes around a single product stack - true wordsmith mastery with great versatility and strong work ethics!
Any team would be happy to have Fernando, but only the best teams deserve him.
When Fernando arrived on our Marketing team, it took him record time to complete training and to adjust to a new working environment, which is impressive. It's not only that Fernando grew into his role quickly, he took the standards that we had to a whole new level with his creativity, writing skills, and team spirit.
Fernando was always diligent, hardworking and creative, and his approach to content was genius - always finding new perspectives and fresh takes around a single product stack - true wordsmith mastery with great versatility and strong work ethics!
Any team would be happy to have Fernando, but only the best teams deserve him.
Heslei Moura
Social Media Manager @BeInCrypto
Fernando was one of the best teammates I've had.
He was always ready to help me with a few questions that weren't even directly related to his role, for instance. His promptness is remarkable.
He's definitely a skilled guy on all things content management - from scheduling a proper/detailed calendar to editing videos himself.
You'll surely get an amazing talent by boarding Fernando into your team!
He was always ready to help me with a few questions that weren't even directly related to his role, for instance. His promptness is remarkable.
He's definitely a skilled guy on all things content management - from scheduling a proper/detailed calendar to editing videos himself.
You'll surely get an amazing talent by boarding Fernando into your team!
Aindrea van Rheede
Founder of Creative Comet
Fernando is an excellent social media manager, he understands his audience well and the results show across all social platforms.
He is a team player and a flexible, motivating manager that allows his team to contribute and grow as a unit.
I created my best design works under his supervision and was always encouraged to produce more without limitations.
He is a team player and a flexible, motivating manager that allows his team to contribute and grow as a unit.
I created my best design works under his supervision and was always encouraged to produce more without limitations.
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You've got questions, I have answers
Transparency is key. Here's what you need to know.
You receive what you give.
By offering free advice, I'll be able to build my personal brand, network, and gain more industry knowledge. This project will help me bring more value to the industry and solve bigger problems in the future.
By offering free advice, I'll be able to build my personal brand, network, and gain more industry knowledge. This project will help me bring more value to the industry and solve bigger problems in the future.
It's basically a free, quick marketing audit. I'll tell you what's working and what's not!
My goal is to share some of the best practices I've learned learned throughout the years, for free!
My goal is to share some of the best practices I've learned learned throughout the years, for free!
I have a full-time job at ForceField, and I'll do this on the side.
However, I have a $50 fast-track option if you want me to check your marketing asap.
However, I have a $50 fast-track option if you want me to check your marketing asap.
Web3 and crypto teams who already have a product but need help with structure, automation, or optimizing their marketing content.
Just send me your X account and your project's website 2 business days before the call.
If you found my tips valuable and want to support my career, feel free to tip me here.
I'll follow up a few weeks later to check if any of the insights and next steps worked for you.
Let's Talk,
It's Free.
Marketing isn't magic, it's a method. I'll share mine.
- Book your 30-min insight session now.
- Limited to 2 spots per week.
- Priority goes to projects with working products and big goals.