I joined BeInCrypto as a part-time social marketer focused on traffic and eventually became Head of Social Media. Over 4 years, I helped build the social and video operation from a small team into a multi-channel content system shipping hundreds of assets per month across social, YouTube, TikTok, Instagram, and other channels.
THE WORK
Areas I owned and supported the team with:
Social Strategy
Content Operations
Team Management
Short-Form Video
YouTube Operations
Campaigns
RESULTS
From 2019 to 2023
8 person
Content operation
50 FTDs
Per week, on average
15%
Website traffic share from socials
200+ posts
Per month at peak
25M+
Organic Impressions across channels
- 633% Instagram follower growth
- 4.8M+ organic Instagram reach
- 350% YouTube subscriber growth
- 1M+ YouTube views
- 200+ YouTube videos produced
- 1,000% TikTok follower growth
CONTENT SAMPLES
A mix of educational content, market news, community formats, campaigns, visual explainers, and experiments across multiple channels.
CONTENT OPERATIONS
~200 PIECES OF CONTENT A MONTH
At peak output, the team was producing around 200 pieces of content every month across social, video, graphics, community formats, and editorial campaigns. The challenge was never simply producing more. It was building workflows that could handle that volume without turning the operation into complete chaos.
VIDEO OPERATIONS
BUILDING A 200+ VIDEO LIBRARY
I helped build and operate BeInCrypto’s first YouTube content engine alongside a consultant, presenters, writers, editors, designers, and social media managers. The workflow covered everything from topic selection and scripts to recording, editing, thumbnails, publishing, and performance reviews.
200+
Videos Produced
1M+
Total Views
350%
Subscriber Growth
20K
Subscribers
THE WORKFLOW
We learned quickly that different formats behaved very differently. News generated fast spikes but died quickly. Evergreen explainers around topics like mining, wallets, and crypto education could keep generating views, traffic, and affiliate conversions months after publishing.
Samples from reports
SAMPLES
Want to work together?
Let's discuss how I can help your Web3 project reach its marketing goals.