Fernando FierroFernando Fierro

7+ YEARS OF WORK,
ON A SINGLE PAGE

A snapshot of the content systems and campaigns I've built and run.

Portfolio

My experience includes owning marketing operations and content strategy for companies in media, B2B blockchain, ecommerce and SaaS.

Crypto Media01

BeinCrypto

230k+ audience

Coordinated a team of 8, launched 2 channels from scratch (TikTok / IG).

  • Built content systems to support 200+ content pieces per month.
  • Owned 6 social media channels in total.
  • 230k+ audience, millions of impressions, hundreds of videos.
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AI / Crypto02

ChainGPT

2M+ audience

Managed socials and focused on a product-first marketing approach.

  • Promoted products on socials to an audience of 2 million across X, Telegram and YouTube, prioritizing product awareness, narrative consistency, and user onboarding.
  • Ran high-volume content ops, managing roughly 4 posts per day.
  • Coordinated content operations with designers, video creators, and presenters.
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L1 → Base Migration03

Horizen

11M+ impressions

I owned the full social and content pipeline from brief to publish.

  • Owned the social distribution around the migration to Base.
  • 1,775 posts, 11M+ impressions, 107k followers, 6% ER avg.
  • Built narratives, ads, and a high-output content engine.
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ZK Infrastructure04

zkVerify

13M+ impressions

Focused on turning GTM plans into daily execution.

  • 2,750 posts, 13M+ impressions, 206k followers, 10% ER avg.
  • Owned social strategy and campaign execution across publishing, creative coordination, and day-to-day launch communications.
  • Supported TGE and mainnet launch with over $434M+ in DEX trading volume and 17K new onchain holders in the first 6 months.
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Launch / Ads05

Superseed

14M+ paid impressions

My work focused on campaign execution, and creative production.

  • Built AI-driven content and ads for launches.
  • Videos hit 14M+ paid impressions.
  • Focused on fast production, strong visuals, and distribution.
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Crypto Media06

DailyCoin

6 channels

Owned social operation, managing roughly 200 posts per month across X, LinkedIn, Instagram, Reddit, and TikTok.

  • Drove traffic and awareness across 6 social channels.
  • Focused on speed, relevance, and performance using custom AI workflows.

Case studies

B2B funnels, paid acquisition, and content systems.

DCF Accerodeck product catalog — fasteners, panels, and corrugated metal sheets
B2B · Construction materials01

DCF Accesorios

20→150 leads/mo

B2B paid acquisition funnel — Meta at ~$1 CPL, and a newsletter that grew to 1,300 subscribers.

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