And I help Marketing teams scale content, grow audiences, and save time with AI workflows.
Over the years, I've helped businesses generate 50M+ organic impressions, thousands of leads, and users by single handedly running content operations most teams can't sustain.
Selected campaigns and systems.
Coordinated a team of 8, launched 2 channels from scratch (TikTok / IG).
Managed socials and focused on a product-first marketing approach.
I owned the full social and content pipeline from brief to publish.
Focused on turning GTM plans into daily execution.
My work focused on campaign execution, and creative production.
Owned social operation, managing roughly 200 posts per month across X, LinkedIn, Instagram, Reddit, and TikTok.
A snapshot of the content systems and campaigns I've built and run.
It has been a real pleasure working with Fernando. When I managed Fernando, he was always ready to support in whatever was most urgent at that moment and was eager to develop himself and learn new things. He has many skills that he applies in order to produce high-quality content…
Fernando was a pleasure to work with and I can recommend him for any roles involving social media management both in terms of execution and strategy. He is a proactive professional who thrives in a dynamic environment and really cares about the quality of his work and supporting…
Fernando is an exceptional team player, showcasing a remarkable "go-getter" attitude. His ability to develop and execute complex marketing campaigns is truly impressive. From design to copywriting and project management, Fernando possesses a diverse skill set that sets him apart.…
I highly recommend Fernando as a social media manager. Fernando has a great ability to create engaging and impactful social media content that resonated with our target audience. Fernando is a calm, collaborative, and open minded professional who consistently comes up with creati…
Fernando is one of the most skilled, productive, and creative social leads I've worked with in Web3. He's super reliable and consistent when managing a complex calendar of content at scale. While working together, I often said 'I wish I had several Fernando clones on staff' becau…
Fernando and I worked at the same company for almost a full year and although we worked in different groups, we were still working closely and helping each other with various tasks and projects. When Fernando arrived on our Marketing team, it took him record time to complete trai…
Fernando was one of the best teammates I've had. He was always ready to help me with a few questions that weren't even directly related to his role, for instance. His promptness is remarkable. He's definitely a skilled guy on all things content management - from scheduling a prop…
Fernando is an excellent social media manager, he understands his audience well and the results show across all social platforms. He is a team player and a flexible, motivating manager that allows his team to contribute and grow as a unit. I created my best design works under his…
It has been a real pleasure working with Fernando. When I managed Fernando, he was always ready to support in whatever was most urgent at that moment and was eager to develop himself and learn new things. He has many skills that he applies in order to produce high-quality content…
Fernando was a pleasure to work with and I can recommend him for any roles involving social media management both in terms of execution and strategy. He is a proactive professional who thrives in a dynamic environment and really cares about the quality of his work and supporting…
Fernando is an exceptional team player, showcasing a remarkable "go-getter" attitude. His ability to develop and execute complex marketing campaigns is truly impressive. From design to copywriting and project management, Fernando possesses a diverse skill set that sets him apart.…
I highly recommend Fernando as a social media manager. Fernando has a great ability to create engaging and impactful social media content that resonated with our target audience. Fernando is a calm, collaborative, and open minded professional who consistently comes up with creati…
Fernando is one of the most skilled, productive, and creative social leads I've worked with in Web3. He's super reliable and consistent when managing a complex calendar of content at scale. While working together, I often said 'I wish I had several Fernando clones on staff' becau…
Fernando and I worked at the same company for almost a full year and although we worked in different groups, we were still working closely and helping each other with various tasks and projects. When Fernando arrived on our Marketing team, it took him record time to complete trai…
Fernando was one of the best teammates I've had. He was always ready to help me with a few questions that weren't even directly related to his role, for instance. His promptness is remarkable. He's definitely a skilled guy on all things content management - from scheduling a prop…
Fernando is an excellent social media manager, he understands his audience well and the results show across all social platforms. He is a team player and a flexible, motivating manager that allows his team to contribute and grow as a unit. I created my best design works under his…
Where Marketing Meets Systems.
Unlike most marketers who only operate on X or a single channel, I have a wide breadth of knowledge on different channels and tactics.
Experience across social media, paid campaigns, SEO, content production, influencers, video, newsletters, and lead generation.
Built websites, ecommerce systems, and now AI-powered tools, automations, and workflows that support execution.
Understanding how content performs is one layer. Building the system that produces more is another.
Started with tuning cars on Photoshop at 8 years old, which built strong visual instinct and attention to detail.
Then worked on digital marketing for small projects, non-profits, and evolved to marketing growth and distribution throughout the years. I've worked in many industries such as crypto, crypto media, ecommerce, and more.
Now focused on building AI systems for crypto teams that turn content into scalable growth.
More about meIncrease output without increasing headcount. If you're already shipping, I want to make you distribute faster.
If you're already shipping, let's make you distribute faster.
