📍 Madrid, Spain

Hi, I'm
Fernando

And I help Marketing teams scale content, grow audiences, and save time with AI workflows.

Over the years, I've helped businesses generate 40M+ impressions, thousands of leads, and users by single handedly running content operations most teams can't sustain.

Fernando Fierro portrait
BeInCryptoDailyCoinChainGPTHorizenzkVerifyLimeWireMythical GamesKarate CombatForcefieldPartisia BlockchainDuskTEDxUSI The TalkBeInCryptoDailyCoinChainGPTHorizenzkVerifyLimeWireMythical GamesKarate CombatForcefieldPartisia BlockchainDuskTEDxUSI The Talk

Services

Everything I do is structured, creative, and of high quality. I truly love my work, so that makes me a very proactive person.

Social Media Management

Scale your X, LinkedIn, TikTok, Instagram, Youtube and more with structured workflows and on-brand AI content support.

  • Content calendar and posting schedule
  • Short form daily posting on socials
  • Copywriting and visual briefing/creation
  • Short-form video scripting and clipping (Podcasts, Interviews, etc.)
  • Reply strategy
  • Social activations and engagement campaigns
  • Performance tracking and monthly reports
  • Coordination with designers, editors, and freelancers

Content & Growth Marketing

Turn content into a growth machine to get users, leads, and sales with clear narratives, paid campaigns, GTMs and custom distribution techniques.

  • Content strategy tied to product and growth goals
  • Narrative development and messaging
  • Campaign planning (launches, announcements, GTM)
  • Multi-channel distribution (social, blog, email)
  • Blog and SEO content production
  • Growth experiments and A/B testing
  • Influencer and Creator coordination
  • Paid content support (ads, boosting strategy)
  • Funnel alignment (content → traffic → goal)
  • Analytics and performance optimization

Custom Marketing Apps (Automation & Tools)

I also build internal tools and systems that save your team hours every week.

  • Internal AI tools for content creation
  • Social media automation (replies, scraping, posting)
  • Content generation workflows (blogs, threads, scripts)
  • Data scraping and trend monitoring tools
  • Reporting dashboards and analytics tools
  • Campaign tools (activations, gamified engagement)
  • CRM and marketing workflow automation
  • API integrations (social platforms, analytics, AI tools)
  • Notion-based systems and internal tooling
  • Custom workflows to reduce manual work and scale output

For Teams That Ship

I work with systems, workflows and tools that keep output high and performance consistent.

My Work.

Selected campaigns and systems.

BeinCrypto
  • Scaled multi-channel content across 6 platforms.
  • 230k+ audience, millions of impressions, hundreds of videos.
  • Built workflows and led teams to sustain high output.
DailyCoin
  • Drove traffic and awareness across 6 social channels.
  • Executed campaigns, real-time content, and AI distribution.
  • Focused on speed, relevance, and performance tracking.
ChainGPT
  • Managed content for 2M+ audience across platforms.
  • Owned calendars, campaigns, and co-marketing initiatives.
  • Led creative team and scaled product-focused content.
Horizen
  • Led social content and growth system for migration to Base.
  • 1,100+ posts, 10M+ impressions, 40k followers, 6% ER avg.
  • Built narratives, ads, and high-output content engine.
zkVerify
  • Owned social content engine for testnet + mainnet launch.
  • 1,300+ posts, 12M+ impressions, 200k followers, 13% ER avg.
  • Ran GTM, campaigns, and scaled narrative-driven growth.
Superseed
  • Built AI-driven content and ads for launches.
  • Videos hit 19M+, 12M+, 1.7M+ impressions on sub-$1 CPM spend.
  • Focused on fast production, strong visuals, distribution.

Volume, consistency, and performance define the work.

Testimonials

What People Say.

It has been a real pleasure working with Fernando. When I managed Fernando, he was always ready to support in whatever was most urgent at that moment and was eager to develop himself and learn new things. He has many skills that he applies in order to produce high-quality content…

Joep Maenen
Joep Maenen
CMO @ Score

Fernando was a pleasure to work with and I can recommend him for any roles involving social media management both in terms of execution and strategy. He is a proactive professional who thrives in a dynamic environment and really cares about the quality of his work and supporting…

Vasil Velev
Vasil Velev
Founder @ Carbon Herald

Fernando is an exceptional team player, showcasing a remarkable "go-getter" attitude. His ability to develop and execute complex marketing campaigns is truly impressive. From design to copywriting and project management, Fernando possesses a diverse skill set that sets him apart.…

Vugar Usi Zade
Vugar Usi Zade
COO @ Bitget

I highly recommend Fernando as a social media manager. Fernando has a great ability to create engaging and impactful social media content that resonated with our target audience. Fernando is a calm, collaborative, and open minded professional who consistently comes up with creati…

Vlora Ramadani
Vlora Ramadani
CMO @ BeInCrypto

Fernando is one of the most skilled, productive, and creative social leads I've worked with in Web3. He's super reliable and consistent when managing a complex calendar of content at scale. While working together, I often said 'I wish I had several Fernando clones on staff' becau…

Chris Duggan
Chris Duggan
Sr. Marketing Manager @ ChainGPT

Fernando and I worked at the same company for almost a full year and although we worked in different groups, we were still working closely and helping each other with various tasks and projects. When Fernando arrived on our Marketing team, it took him record time to complete trai…

Maja Rogic
Maja Rogic
Social Media Manager @ ChainGPT

Fernando was one of the best teammates I've had. He was always ready to help me with a few questions that weren't even directly related to his role, for instance. His promptness is remarkable. He's definitely a skilled guy on all things content management - from scheduling a prop…

Heslei Moura
Heslei Moura
Social Media Manager @ BeInCrypto

Fernando is an excellent social media manager, he understands his audience well and the results show across all social platforms. He is a team player and a flexible, motivating manager that allows his team to contribute and grow as a unit. I created my best design works under his…

Aindrea van Rheede
Aindrea van Rheede
Founder of Creative Comet

It has been a real pleasure working with Fernando. When I managed Fernando, he was always ready to support in whatever was most urgent at that moment and was eager to develop himself and learn new things. He has many skills that he applies in order to produce high-quality content…

Joep Maenen
Joep Maenen
CMO @ Score

Fernando was a pleasure to work with and I can recommend him for any roles involving social media management both in terms of execution and strategy. He is a proactive professional who thrives in a dynamic environment and really cares about the quality of his work and supporting…

Vasil Velev
Vasil Velev
Founder @ Carbon Herald

Fernando is an exceptional team player, showcasing a remarkable "go-getter" attitude. His ability to develop and execute complex marketing campaigns is truly impressive. From design to copywriting and project management, Fernando possesses a diverse skill set that sets him apart.…

Vugar Usi Zade
Vugar Usi Zade
COO @ Bitget

I highly recommend Fernando as a social media manager. Fernando has a great ability to create engaging and impactful social media content that resonated with our target audience. Fernando is a calm, collaborative, and open minded professional who consistently comes up with creati…

Vlora Ramadani
Vlora Ramadani
CMO @ BeInCrypto

Fernando is one of the most skilled, productive, and creative social leads I've worked with in Web3. He's super reliable and consistent when managing a complex calendar of content at scale. While working together, I often said 'I wish I had several Fernando clones on staff' becau…

Chris Duggan
Chris Duggan
Sr. Marketing Manager @ ChainGPT

Fernando and I worked at the same company for almost a full year and although we worked in different groups, we were still working closely and helping each other with various tasks and projects. When Fernando arrived on our Marketing team, it took him record time to complete trai…

Maja Rogic
Maja Rogic
Social Media Manager @ ChainGPT

Fernando was one of the best teammates I've had. He was always ready to help me with a few questions that weren't even directly related to his role, for instance. His promptness is remarkable. He's definitely a skilled guy on all things content management - from scheduling a prop…

Heslei Moura
Heslei Moura
Social Media Manager @ BeInCrypto

Fernando is an excellent social media manager, he understands his audience well and the results show across all social platforms. He is a team player and a flexible, motivating manager that allows his team to contribute and grow as a unit. I created my best design works under his…

Aindrea van Rheede
Aindrea van Rheede
Founder of Creative Comet

Full-Stack Marketing.

Where Marketing Meets Systems.

Unlike most marketers who only operate on X or a single channel, I have a wide breadth of knowledge on different channels and tactics.

Marketing breadth

Experience across social media, paid campaigns, SEO, content production, influencers, video, newsletters, and lead generation.

Technical layer

Built websites, ecommerce systems, and now AI-powered tools, automations, and workflows that support execution.

Understanding how content performs is one layer. Building the system that produces more is another.

My Background.

Fernando presenting at an event

Started with tuning cars on Photoshop at 8 years old, which built strong visual instinct and attention to detail.

Then worked on digital marketing for small projects, non-profits, and evolved to marketing growth and distribution throughout the years. I've worked in many industries such as crypto, crypto media, ecommerce, and more.

Now focused on building AI systems for crypto teams that turn content into scalable growth.

More about me

Portfolio of Apps.

Always building, never not building.

ArticlePilot product screenshot
01

ArticlePilot

Structured content production system for blogs.

Copy Central product screenshot
02

Copy Central

AI workspace connected to client data and trends.

Proof of Ads product screenshot
03

Proof of Ads

Crypto ad intelligence concept.

Social Media Activations graphic with automated AI replies on an X-style feed
04

Social Activation Apps

Automated reply campaigns with dynamic outputs.

Personal Project Manager product screenshot
05

Personal Project Manager

AI + Notion workflow for high-output operations.

Socratitos Toys product screenshot
06

Socratitos Toys

Family business ecommerce store

For Teams That Ship.

Increase output without increasing headcount. If you're already shipping, I want to make you distribute faster.

Good fit

  • Funded crypto startups
  • Active growth teams
  • Agencies managing multiple clients

Not a fit

  • Early-stage projects without product
  • Teams looking for basic content support

Fix Your Content System.

If you're already shipping, let's make you distribute faster.