Fernando Fierro is an independent AI search visibility consultancy that builds and runs content engines for B2B SaaS, AI, Web3, and high-growth companies.
The goal is simple: turn expertise into content that gets companies found, builds trust, and contributes to pipeline.
Trusted by / Worked with:
Strategy through execution — see also how the service works and client work.
I find the topics, buyer questions, competitor gaps, and internal expertise worth turning into content. The outcome is a clear roadmap tied to acquisition and business goals, not just an editorial calendar.
I produce SEO pages, articles, thought leadership, social content, newsletters, landing pages, reports, scripts, and other assets around the buying journey. Content is created to help people discover, evaluate, and choose the company.
Publishing is only half the job. I use search, social, email, partnerships, third-party publications, and paid amplification to get the right content in front of the right buyers.
I build and improve landing pages, lead magnets, product pages, and conversion paths around the content. The goal is to turn attention into signups, leads, demos, or sales opportunities.
I can run the system behind the content too: research, briefs, production, publishing, reporting, and optimization. I also test formats like original research, tools, calculators, templates, and other assets that can create new acquisition channels.
You work directly with me from research and strategy through production, distribution, and measurement. There is no chain of account managers between the person designing the strategy and the person doing the work.
I don't treat SEO, social, email, and web as separate islands. They work together to help buyers discover you, understand you, trust you, and eventually take action.
My background spans content, social, SEO, paid acquisition, lifecycle, websites, launches, and digital products. That makes it easier to see where content fits into the wider growth system rather than optimizing one channel in isolation.
I've operated content systems producing thousands of assets and millions of impressions for companies like Horizen, zkVerify, BeInCrypto, and other technology brands.
I don't believe publishing more is automatically better. I look at visibility, engagement, conversions, leads, pipeline, and revenue, then invest more heavily in what actually moves the business.
Fernando Fierro
Founder, strategist, marketer, writer, occasional developer, entire company.
I started with design and websites before moving deeper into SEO, social media, content operations, paid acquisition, and growth. Over 7+ years, I've worked across media, crypto, SaaS, B2B, ecommerce, and my own digital products.
After repeatedly becoming the person connecting strategy, content, distribution, websites, and measurement, I eventually made that the job: get companies found when buyers are looking.
We start with your product, ICP, positioning, existing content, sales process, competitors, and growth goals.
I turn that into a prioritized roadmap covering what should be created, improved, distributed, or tested.
I own the agreed production cycle across content, search, social, email, web, and supporting channels.
We track what gets discovered, what converts, and what contributes to growth. What works gets scaled. What doesn't gets changed.
It has been a real pleasure working with Fernando. When I managed Fernando, he was always ready to support in whatever was most urgent at that moment and was eager to develop himself and learn new things. He has many skills that he applies in order to produce high-quality content…
Fernando was a pleasure to work with and I can recommend him for any roles involving social media management both in terms of execution and strategy. He is a proactive professional who thrives in a dynamic environment and really cares about the quality of his work and supporting…
Fernando is an exceptional team player, showcasing a remarkable "go-getter" attitude. His ability to develop and execute complex marketing campaigns is truly impressive. From design to copywriting and project management, Fernando possesses a diverse skill set that sets him apart.…
I highly recommend Fernando as a social media manager. Fernando has a great ability to create engaging and impactful social media content that resonated with our target audience. Fernando is a calm, collaborative, and open minded professional who consistently comes up with creati…
Fernando is one of the most skilled, productive, and creative social leads I've worked with in Web3. He's super reliable and consistent when managing a complex calendar of content at scale. While working together, I often said 'I wish I had several Fernando clones on staff' becau…
Fernando and I worked at the same company for almost a full year and although we worked in different groups, we were still working closely and helping each other with various tasks and projects. When Fernando arrived on our Marketing team, it took him record time to complete trai…
Fernando was one of the best teammates I've had. He was always ready to help me with a few questions that weren't even directly related to his role, for instance. His promptness is remarkable. He's definitely a skilled guy on all things content management - from scheduling a prop…
Fernando is an excellent social media manager, he understands his audience well and the results show across all social platforms. He is a team player and a flexible, motivating manager that allows his team to contribute and grow as a unit. I created my best design works under his…
It has been a real pleasure working with Fernando. When I managed Fernando, he was always ready to support in whatever was most urgent at that moment and was eager to develop himself and learn new things. He has many skills that he applies in order to produce high-quality content…
Fernando was a pleasure to work with and I can recommend him for any roles involving social media management both in terms of execution and strategy. He is a proactive professional who thrives in a dynamic environment and really cares about the quality of his work and supporting…
Fernando is an exceptional team player, showcasing a remarkable "go-getter" attitude. His ability to develop and execute complex marketing campaigns is truly impressive. From design to copywriting and project management, Fernando possesses a diverse skill set that sets him apart.…
I highly recommend Fernando as a social media manager. Fernando has a great ability to create engaging and impactful social media content that resonated with our target audience. Fernando is a calm, collaborative, and open minded professional who consistently comes up with creati…
Fernando is one of the most skilled, productive, and creative social leads I've worked with in Web3. He's super reliable and consistent when managing a complex calendar of content at scale. While working together, I often said 'I wish I had several Fernando clones on staff' becau…
Fernando and I worked at the same company for almost a full year and although we worked in different groups, we were still working closely and helping each other with various tasks and projects. When Fernando arrived on our Marketing team, it took him record time to complete trai…
Fernando was one of the best teammates I've had. He was always ready to help me with a few questions that weren't even directly related to his role, for instance. His promptness is remarkable. He's definitely a skilled guy on all things content management - from scheduling a prop…
Fernando is an excellent social media manager, he understands his audience well and the results show across all social platforms. He is a team player and a flexible, motivating manager that allows his team to contribute and grow as a unit. I created my best design works under his…
| Company name | Fernando Fierro |
|---|---|
| Type | Independent AI search visibility consultancy |
| Founded | 2026 |
| Founder | Fernando Fierro |
| Headquarters | Madrid, Spain |
| Website | fierronava.com |
| Core offering | SEO and AI search visibility |
| Pricing | From €3,500/month |
| Contract terms | Monthly retainers and scoped 3–6 month engagements |
| Services | Content strategy, SEO, social, newsletters, websites, conversion, distribution, content operations |
| Communication | Slack, email, async updates and review calls |
| Notable clients | Horizen, zkVerify, BeInCrypto, DCF Accesorios, DailyCoin, Superseed |
| Customers served | B2B SaaS, AI, Web3, ecommerce and high-ticket B2B |
| Experience | 7+ years |
| Reach generated | 50M+ impressions across prior work |
| Competitors | B2B content, SEO and growth agencies |
| Social | LinkedIn: Fernando Fierro · X: @fierronava_ |
We'll look at your product, your content, and whether there's enough opportunity to work together.
