With ForceField, I worked directly with the Horizen team across social strategy, paid campaigns, creative production, launch planning, onchain distribution, and reporting. I owned the full social and content pipeline from brief to publish.
THE WORK
Areas I owned and supported the team with:
Social Strategy
GTM Campaign Execution
Paid Media
Onchain Distribution
Creative & Video
Reporting
Client Communication
RESULTS
From February 2025 to March 2026
1,775
Posts shipped
11M+
Organic impressions
107K+
New followers
6%+
Engagement Rate
INITIATIVES
- Built content pillars
- Created content for founders
- 11+ campaigns
- Quest campaign content
- Daily social media management — 4 posts per day on avg + replies
- Coordinated with vendors and other agencies
- Built mascot lore
- Short-form videos from interviews, livestreams, X Spaces, etc.
- Monthly narrative and comms plan with announcement and events plan tracker
- KOL / Creator briefs
- Paid ads copy and creatives creation
- Onchain ads through Spindl (Coinbase Wallet)
- Executed GTM plan
- Owned social communication and content creation
- Narrative-based content strategy
- Created video scripts for founders and promotional content
- Monthly social media report — custom system by narratives / pillars
- Briefed visual concepts
CONTENT SAMPLES
We prioritized a mix of product-focused content and community content to trigger engagement
FEATURED CAMPAIGN
MIGRATION TO BASE
I owned the social distribution layer around the migration, turning the broader GTM plan into the publishing calendar, launch communications, creative rollouts, clips, paid/onchain assets, and day-to-day execution. We also built a six-part launch narrative around Horizen's move to Base:
We developed the story launch narrative and creative direction. Production credits go to the Horizen design team.
CAMPAIGN CONTENT
Posts, cutdowns, and creatives from the launch.
CAMPAIGN RESULTS
1.9M
Organic impressions (Mar - Jul 2025)
156
Campaign-focused posts in 3 months
90K
New cumulative holders 6 months following launch
$880M
In DEX trading volume 6 months following launch
DEX Trading Volume
Monthly onchain volume on Base peaked at $418M following a series of product launches after the migration and major DEX listings.
Cumulative Holders
Unique holder count climbed past 90K within six months of launch on Base.
Want to work together?
Let's discuss how I can help your Web3 project reach its marketing goals.