SUPERSEED

superseed.xyz

I supported Superseed across paid and onchain distribution, launch campaigns, and video content. My work focused on campaign execution, creative production, and turning product narratives into content that could travel across organic and paid channels.

Senior Marketing ManagerForceField2024–2026DeFi / L2

THE WORK

Areas I owned and supported the team with:

Paid Media

Onchain Distribution

Creative Direction

Custom Video

Livestream Clipping

CONTENT SAMPLES

Launch creatives, paid assets, product videos, and clips built to support Superseed campaigns across organic, paid, and onchain channels.

SuperMarket dumpster fire meme post — 10.9M views
Get liquidity without selling campaign post
Money markets product-market fit SuperMarket interview clip
Seeds Season 1 referral campaign post — 1.2M views
Protocol fees erase your debt campaign post
SuperMarket dumpster fire meme post — 10.9M views
Get liquidity without selling campaign post
Money markets product-market fit SuperMarket interview clip
Seeds Season 1 referral campaign post — 1.2M views
Protocol fees erase your debt campaign post
Fresh stablecoins SuperMarket launch post — 6.4M views
Stay long — access liquidity without selling
Your debt gets erased campaign post — 281.8K views
Does farming still feel like a full-time job? — 4.1M views
Fresh stablecoins SuperMarket launch post — 6.4M views
Stay long — access liquidity without selling
Your debt gets erased campaign post — 281.8K views
Does farming still feel like a full-time job? — 4.1M views
The SuperMarket for stablecoin returns — 4.3M views
Borrow like a billionaire campaign post — 488.9K views
DeFi risk and TradFi onboarding interview clip
100% protocol fees go to you — 255.6K views
The SuperMarket for stablecoin returns — 4.3M views
Borrow like a billionaire campaign post — 488.9K views
DeFi risk and TradFi onboarding interview clip
100% protocol fees go to you — 255.6K views

FEATURED CAMPAIGN

THE SUPERMARKET

A custom video campaign that turned Superseed’s product launch into a fictional supermarket, using familiar retail scenes to explain the product through a much less familiar DeFi lens.

1. Supermarket episode
2. Supermarket episode
3. Supermarket episode
4. Supermarket episode
5. Unpublished episode
6. Unpublished episode

For the product launch, we built a series of custom videos around a fictional supermarket.

The campaign used aisles, products, shoppers, and familiar retail scenes as the visual language, then layered Superseed’s product messaging on top.

I worked on the creative execution and video direction, helping turn the campaign concept into a consistent series of launch assets that could run across social and paid distribution.

Campaign strategy developed with the ForceField and Superseed teams. I supported creative execution, video direction, asset production, and distribution.

RESULTS

14M+

Paid impressions

10+

Short clips from interviews

6

High quality videos made with AI

$50

Spent on AI video tools

Want to work together?

Let's discuss how I can help your Web3 project reach its marketing goals.