ZKVERIFY
zkverify.ioMy role focused on turning GTM plans into daily execution across social, coordinating campaigns with the client team, and keeping a high-volume content operation moving around major product milestones.
THE WORK
Areas I owned and supported the team with:
Social Strategy
GTM Campaign Execution
Paid Media
Onchain Distribution
Campaign Activations
Reporting
Client Communication
RESULTS
From February 2025 to February 2026
13M+
Organic Impressions
206K+
Follower Growth
10%
Engagement Rate
2,750
Posts shipped
INITIATIVES
- TGE campaign execution
- Daily content operations
- Private creator points campaigns
- Ecosystem updates
- Livestream clipping
- Campaign reporting
- Mainnet launch communications
- Paid acquisition campaigns
- Community activations
- Community campaigns
- Interview clipping
- Client communication
- Social publishing strategy
- Onchain advertising
- Product announcement campaigns
- Founder content
- Paid creative coordination
CONTENT SAMPLES
Product updates, launch communications, community campaigns, educational content, founder clips, and social activations built around zkVerify’s mainnet and token launch.
BLOG SAMPLES
Some articles I wrote for zkVerify, focused on product announcements and thought leadership.
zkverify.io
zkVerify Announces Arbitrum Integration for Proof Verification
Arbitrum's integration with zkVerify enhances privacy features and accelerates decentralized applications by reducing proof verification costs and time.
zkverify.io
AI Can’t Be Trusted (Yet), Here’s How We Fix It
AI is everywhere, making life-altering decisions in finance, hiring, law enforcement, and beyond. But there’s one problem: we can’t see how it works.
FEATURED CAMPAIGN
TGE + MAINNET LAUNCH
Executing the social and distribution layer around zkVerify’s biggest launch period, from mainnet communications and TGE content to paid, onchain, and community campaigns.
GTM strategy led by the ForceField CMO and zkVerify team. I owned social strategy and campaign execution across publishing, creative coordination, paid distribution, and day-to-day launch communications.
CAMPAIGN CONTENT
Posts, cutdowns, and creatives from the launch.
CAMPAIGN RESULTS
$434M+
In DEX trading volume 6 months following launch
17K+
New cumulative holders 6 months following launch
3.5M
Organic Impressions on mainnet + TGE-related content
DEX TRADING VOLUME
Monthly onchain volume peaked at $300M a month after the TGE.
CUMULATIVE HOLDERS
Unique holder count climbed past 17K within six months of launch on Base.
SOCIAL ACTIVATION
SPACE INVADERS
We turned a familiar arcade mechanic into a social activation that ran alongside the mainnet launch and TGE to drive brand awareness, community growth and TGE hype.
114K+
Unique Players
54%
Player Retention
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