01
GET DISCOVERED
SEO articles, comparison pages, industry pages, glossary pages, and content built for Google and LLMs.
CONTENT OPERATIONS
TURN CONTENT INTO SIGNUPS, DEMOS, AND REVENUE
I help B2B SaaS, AI, Web3, and ecommerce companies build content engines across search, social, email, and their websites. I own strategy, distribution, and conversion.
CONTENT SHOULD HAVE A JOB
Every piece should help you do one of three things.
02
BUILD DEMAND
LinkedIn posts, newsletters, product education, founder content, and expert-led articles.
03
CONVERT
Landing pages, lifecycle emails, lead magnets, and product pages built around signups or demos.
CHOOSE YOUR LEVEL OF SUPPORT
CONTENT GROWTH
€3,500 / month
For startups that need someone to own their core content operation.
CONTENT STRATEGY
- SEO and content roadmap
- Buyer and competitor research
- Monthly editorial calendar
CONTENT PRODUCTION
Up to 10 core assets per month. BOFU articles, landing pages, newsletters, LinkedIn posts, scripts, and launch copy.
GROWTH AND MEASUREMENT
- Search and LLM visibility
- Signups, leads, and conversion
- Performance and refresh opportunities
MOST OWNERSHIP
CONTENT ENGINE
€7,500 / month
For companies that want content to become a serious acquisition channel. Everything in Content Growth, with more production and broader ownership.
FULL CONTENT ENGINE
- SEO, BOFU, and product-led content
- Social, newsletter, and lifecycle content
- Product launches and landing pages
DISTRIBUTION AND AUTHORITY
- Listicles and comparison articles
- Niche newsletters and industry publications
- Digital PR and partner content
WEBSITE AND EXPERIMENTS
- Landing pages or conversion improvements
- Free tools, calculators, or templates
- Original data studies or new formats
EMBEDDED CONTENT TEAM
Custom
For companies that need someone to own most or all of the content function. I can work alongside your existing team, coordinate writers and designers, or build the operation around you.
TYPICAL SCOPE
- Content strategy and channel ownership
- Team, freelancer, and production management
- SEO, social, email, web, and distribution
WHAT DO WE PUBLISH?
The format follows what your buyer is trying to do.
THEY WANT TO LEARN
We create:
- Educational and SEO articles
- Glossary and definition pages
- Expert-led guides
THEY WANT TO EVALUATE
We create:
- Comparison pages
- Competitor alternative pages
- Product landing pages
THEY NEED A SPECIFIC SOLUTION
We create:
- Use-case and industry pages
- Feature and integration pages
- Templates, calculators, and free tools
A blog post isn't always the answer. The right content depends on what the buyer is trying to accomplish.
YOUR BEST CONTENT IS ALREADY INSIDE THE COMPANY
I don't want your content written entirely from keyword tools and Google results. The strongest material usually comes from your team.
Product and subject-matter experts
Sales and customer success conversations
Customers themselves
Those conversations become articles, landing pages, social posts, newsletters, and scripts. That's how you create content your competitors can't simply rewrite.
CLEAN CONTENT OPERATIONS
I can own the actual machine behind publishing.
PLANNING
Editorial calendar, priorities, briefs, interviews, and content roadmap.
PRODUCTION
Writers, designers, reviews, publishing, and quality control.
PERFORMANCE
SEO, LLM visibility, conversions, refreshes, and new opportunities.
You don't need five different people chasing each other around Slack to publish a landing page.
ONE EXPERIMENT EVERY MONTH
Content growth slows down when the team keeps shipping the same formats forever. So we keep testing.
One month
A READINESS TEST
A scored quiz that tells buyers how ready they are and what to fix next.
The next
AN ORIGINAL DATA STUDY
Original research your buyers share. Data, charts, and a front page worth linking to.
Then maybe
A TEMPLATE LIBRARY
A browsable, useful set of templates buyers can grab for landing pages, emails, social, and more.
IF IT WORKS, WE SCALE IT
WHAT SUCCESS LOOKS LIKE
I'm much more interested in 500 high-intent visitors who become customers than 50,000 people who read something and disappear.
DISCOVERY
Organic traffic, rankings, AI citations, branded search.
CONVERSION
Signups, demos, leads, email subscribers.
PIPELINE
Which content contributes to customers and revenue.
WHO THIS IS FOR
I work best with companies that already have traction, something good to sell, and want organic acquisition to contribute more.
ESPECIALLY
- B2B SaaS
- AI and Web3 software
- Ecommerce
You already have a product, customers, and some kind of GTM motion. Now content needs to pull more weight.
PROBABLY NOT FOR YOU IF
- You only need someone to schedule social posts.
- You want 30 AI articles every month because someone said volume equals SEO.
- You only measure your content team by how much they publish.
I can run channels and production. I'd rather own the broader content operation and be accountable for how it grows the business.
WHY ME?
I've spent 7+ years across content, growth, social, SEO, websites, paid acquisition, and product launches.
I've run content operations publishing hundreds of pieces per month, generated thousands of B2B leads, and supported campaigns reaching tens of millions of people.
THE GOAL HAS ALWAYS BEEN THE SAME: CONTENT-LED GROWTH
GIVE YOUR CONTENT A JOB
If you're already publishing content but aren't sure what it's doing for the business, let's talk.