Content-led growth from Madrid, Spain
I help B2B SaaS, AI, Web3, and ecommerce companies grow through content.
7+ years building campaigns, acquisition systems, and digital products that have generated 50M+ impressions, thousands of leads, and real users.
Trusted by / Worked with:
Media operations for hundreds of posts per month, paid lead acquisition campaigns and putting brands in front of millions of people.
Coordinated a team of 8, launched 2 channels from scratch (TikTok / IG).
Managed socials and focused on a product-first marketing approach.
I owned the full social and content pipeline from brief to publish.
Focused on turning GTM plans into daily execution.
My work focused on campaign execution, and creative production.
Owned social operation, managing roughly 200 posts per month across X, LinkedIn, Instagram, Reddit, and TikTok.
It has been a real pleasure working with Fernando. When I managed Fernando, he was always ready to support in whatever was most urgent at that moment and was eager to develop himself and learn new things. He has many skills that he applies in order to produce high-quality content…
Fernando was a pleasure to work with and I can recommend him for any roles involving social media management both in terms of execution and strategy. He is a proactive professional who thrives in a dynamic environment and really cares about the quality of his work and supporting…
Fernando is an exceptional team player, showcasing a remarkable "go-getter" attitude. His ability to develop and execute complex marketing campaigns is truly impressive. From design to copywriting and project management, Fernando possesses a diverse skill set that sets him apart.…
I highly recommend Fernando as a social media manager. Fernando has a great ability to create engaging and impactful social media content that resonated with our target audience. Fernando is a calm, collaborative, and open minded professional who consistently comes up with creati…
Fernando is one of the most skilled, productive, and creative social leads I've worked with in Web3. He's super reliable and consistent when managing a complex calendar of content at scale. While working together, I often said 'I wish I had several Fernando clones on staff' becau…
Fernando and I worked at the same company for almost a full year and although we worked in different groups, we were still working closely and helping each other with various tasks and projects. When Fernando arrived on our Marketing team, it took him record time to complete trai…
Fernando was one of the best teammates I've had. He was always ready to help me with a few questions that weren't even directly related to his role, for instance. His promptness is remarkable. He's definitely a skilled guy on all things content management - from scheduling a prop…
Fernando is an excellent social media manager, he understands his audience well and the results show across all social platforms. He is a team player and a flexible, motivating manager that allows his team to contribute and grow as a unit. I created my best design works under his…
It has been a real pleasure working with Fernando. When I managed Fernando, he was always ready to support in whatever was most urgent at that moment and was eager to develop himself and learn new things. He has many skills that he applies in order to produce high-quality content…
Fernando was a pleasure to work with and I can recommend him for any roles involving social media management both in terms of execution and strategy. He is a proactive professional who thrives in a dynamic environment and really cares about the quality of his work and supporting…
Fernando is an exceptional team player, showcasing a remarkable "go-getter" attitude. His ability to develop and execute complex marketing campaigns is truly impressive. From design to copywriting and project management, Fernando possesses a diverse skill set that sets him apart.…
I highly recommend Fernando as a social media manager. Fernando has a great ability to create engaging and impactful social media content that resonated with our target audience. Fernando is a calm, collaborative, and open minded professional who consistently comes up with creati…
Fernando is one of the most skilled, productive, and creative social leads I've worked with in Web3. He's super reliable and consistent when managing a complex calendar of content at scale. While working together, I often said 'I wish I had several Fernando clones on staff' becau…
Fernando and I worked at the same company for almost a full year and although we worked in different groups, we were still working closely and helping each other with various tasks and projects. When Fernando arrived on our Marketing team, it took him record time to complete trai…
Fernando was one of the best teammates I've had. He was always ready to help me with a few questions that weren't even directly related to his role, for instance. His promptness is remarkable. He's definitely a skilled guy on all things content management - from scheduling a prop…
Fernando is an excellent social media manager, he understands his audience well and the results show across all social platforms. He is a team player and a flexible, motivating manager that allows his team to contribute and grow as a unit. I created my best design works under his…
How I work
I care about content because it can do a ridiculous number of useful things for a business. It can build trust, generate leads, and give people a reason to remember you.
My work usually sits across 5 areas:
My favorite part. I love figuring out what buyers care about, where competitors are winning, and where the company has something useful to say.
Typical work
I then turn that research into things worth publishing.
Typical work
I use search, social, newsletters, and sometimes paid media or third-party placements to get content in front of the right people.
Typical work
I can also build and improve the places where content converts. Websites, landing pages, lead magnets, automations, etc.
Typical work
Good content teams need to try unconventional things. A free tool, a data study, a new distribution channel, or whatever is worth testing.
Typical work
This approach is great for businesses who want visibility and to stand out in the market.
I started doing graphic design before I became a marketer. Then came website development, SEO, and social media. Over the years, I learned to run large content operations, lead product launches, and most recently, build AI workflows and small apps.
For the last 7+ years, I’ve worked across crypto media, B2B, SaaS, ecommerce, and Web3. I’ve managed content teams, built acquisition funnels, and built the systems behind it all.
That range used to be hard to summarize. But these days I call it content-led growth.
More about meclient
Fernando
I work best with companies that have something good to sell and want organic content to drive more growth. If your website isn’t generating pipeline, social content production is too slow, or distribution is inconsistent, let's talk!
If you need someone who can think strategically and still ship the landing page, we should probably talk. I’m open to senior marketing roles, fractional contracts, and content-led growth projects.
